Project Wonderful Shutting Down. No ratings yet.

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Project Wonderful is an advertising service created by programmer and webcomic author Ryan North headquartered in Toronto, Ontario, Canada. Though it is not specifically designed for webcomics, they do make up the majority of its users.

Project Wonderful announced that they will shut down as of August 1st, 2018. The company posted the following on their website.

For over a decade, we’ve been so happy to be your choice for getting the word out about your comic, music, or anything else you come up with. And we’ve been so proud to represent our publishers, who have been creating some of the most interesting, exciting, and worthwhile things online.

But all good things must come to an end. When we started working on Project Wonderful in early 2006, it was with the hope that online advertising could be something good, something that you’d want to see. We were always the odd company out: we didn’t track readers, we didn’t sell out our publishers, and we never had issues with popups, popunders, or other bad ads the plague the internet – because our technology simply wasn’t built to allow for that. We let you place an image and link on a website, and that was it. And we filtered the ads that could run on our network, so our publishers knew they could trust us.

We’d hoped that would be enough, but in the past several years, the internet has changed. Large sites like Facebook do all they can to keep readers on their network, rather than sending that traffic out to individual websites. As such, many readers – who used to visit dozens if not hundreds of websites a day – now visit only a few sites, and things like the indie “blogosphere” (remember that?) are disappearing. We’re hopeful that individual creators can adapt – either by embracing these walled gardens in a way that protects themselves, or by finding other ways to draw attention to their work – but as a network founded on supporting independent websites, our options were limited. Some advertising networks have held on by adopting more and more invasive user tracking, forcing their publishers to sign binding contracts, or by trying to train publishers (and readers!) to expect that “sometimes a bad ad will sneak through”, but that’s something we always refused to do. We believed – and still believe – that you deserve better. We believed – and still believe – in a world where an ad blocker wouldn’t be an obvious thing to install, because advertising would be good, interesting, and non-invasive.

Unfortunately, we’re no longer in a position to supply that better option to you.

Project Wonderful was the main source of income for Townie Place Media. If you want Townie Place Media to stay in business, then please donate. You can also sign up to Townie Place Media for archived and exclusive content.



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