Content creators who talk about highly controversial topics tend to quickly grow in popularity…well, most of the time. While their content may not be advertiser friendly, people are willing to support them by purchasing merchandise and donating money.
There are certain kinds of controversy content creators can thrive on. At the same time, such topics can also destroy your online publication. The main reason is you’ll offend a bunch of people and they’ll do whatever it takes to shut you up. Some methods include calling you a bigot, bullying you, shutting down your social media account, shutting your blog, etc.
Some examples of controversy that can help or harm your online publication are:
•discussing men’s issues,
•fat acceptance movement,
•gender identity. More specifically, those who identify as non-binary.
One way that you can reduce the risk of the easily offended trying to shut you up is to be nice.
If your boss asks you to nicely to do something as opposed to yelling at you and demanding you to do something, you’ll most likely react differently. The same applies for content creators.
For example, Michael takes a stance on a particular topic. He is insulting individuals and groups of people. He’s also telling people what to do. Sarah agrees with Michael. However, Sarah is friendlier about it. She is not insulting anybody, she’s not using harsh words, and she empathizes with people who disagree with her. The point is, if you’re nice to people, there’s a better chance that they’ll listen to you. It’s just human nature. Now, if you plan on creating controversy to promote your business, you’ll have to do things differently.
“At face value, these 3B’s (behavior, belonging, beliefs) might inspire you to start attacking deeply seeded beliefs of behavior that would cause outrage at your brand rather than a lively debate.” (Source: http://www.gregoryciotti.com/controversial-content)
Whether if you’re a social commentator or a business, creating controversy gets people talking. However, if you’re going to create controversy to promote a business, choose “a topic everyone can relate to, it creates division in two very distinct camps, and it is an argument of ‘low’ controversy, in that nobody’s feelings can get hurt.” (source: http://www.gregoryciotti.com/controversial-content) For example, there was a huge debate about the color of a dress. Was it black and blue, or was it white and gold?
This how not to create controversy for your business.
That commercial was an epic fail for Pepsi.
The bottom line is, for content creators, people will most likely listen to you if you’re being nice. As for businesses goes, choose a topic that everybody can relate to; start a debate about something small.